Competitor Benchmarking

We conduct extensive interviews and desktop research to give clients a clear understanding of where their businesses stand within the context of the overall market and in relation to their stated goals. Having a clear positioning strategy can help managers excel in a competitive marketplace.

Case Study

Our client wanted to gain a deeper understanding of its competitors and its place within the broader market.

Solution

We conducted in-depth analysis on the client's top competitors and the key contributors to their success. Our competition mapping exercise evaluated management, product, price, position and promotion. We delivered a report including a performance evaluation, an overview of distribution and price and a barometer detailing our clients' position in comparison to its competitors.

Competitor Benchmarking